by Courtney Connely
Originally published: March 22, 2016
Growing up in Miami, Florida, Melissa Proctor discovered her love for sports early.
In high school, she set her eyes on becoming the first female coach in the NBA and got a job with the Miami Heat serving as the team’s first ball girl, a role that is now referred to as team attendant. Like most team attendants, Proctor washed towels, picked up beverage cups and played an essential role in ensuring game night ran as smoothly as possible for players, trainers and staff.
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After graduating from Wake Forest University and being denied a job with the NBA, Proctor moved to Atlanta for a position with Turner Broadcasting, where she worked her way up to leadership positions in senior brand development and strategy. In September 2014, Proctor joined the Atlanta Hawks family as vice president of brand strategy before being promoted to senior vice president of strategy and, most recently, chief marketing officer.