by Amber Hyatt
Originally published: March 23, 2016
Millennials were the primary focus of marketers and recruiters for most of the last decade.
And for good reason: More than one-in-three American workers today fall into the age group.
However, as 18-35 year-olds settle into the workforce for the foreseeable future, it’s important to realize that the next drove of talent is on its way: Generation Z.
Some estimates put Generation Z (born after 1995) at more than 60 million strong and growing rapidly. As Gen Zs burst onto the job scene, human resources professionals must learn and adopt the best ways to attract and retain them, because a one-size-fits-all approach simply won’t work. The arrival of Gen Zs requires an entirely different dance.