Thursday, April 7, 2016

Ad Campaign Targets Hollywood Disability References - DISABILITY SCOOP

by Michelle Diament
Originally published: April 5, 2016

With a new advertising campaign, a disability advocacy group is putting Hollywood on notice that it’s not acceptable to mock people with disabilities.

A quarter-page advertisement running in The Hollywood Reporter is discouraging use of the word “retard” and other potentially hurtful references to disabilities on screen.

The first ad appears in this week’s issue of the venerable Los Angeles publication and four more will run over the course of this month.