Thursday, April 7, 2016

How Toy Startup GoldieBlox Made Diversity a Priority - FORTUNE

by John Kell 
Originally published: April 1, 2016

Founder Debbie Sterling wants her toys to embrace multiculturalism.

When toy maker GoldieBlox introduced itself to the world in the fall of 2012, it was built on an idea that was both forward thinking and antiquated. The company’s concept? Get girls more interested in engineering and science by selling problem-solving toy sets. But the protagonist? Another white, blonde girl.

In a toy world where perhaps the most popular character ever is the yellow-haired Barbie, Goldie Blox – the Harry Potter of founder Debbie Sterling’s new math-based world – seemed like a safe bet. And Sterling, in an interview with Fortune, concedes she remembers hearing some early complaints about the selection.