Wednesday, April 6, 2016

Let's Stop Talking About Diversity -- Let's Start Taking Action - ADAGE

by Johnny C. Taylor, Jr., Steven Wolfe Pereira.
Originally published: April 5, 2016
Publisher: Adage.com 

Diversity has been a hot topic of late. Yet, in reality it's more like a "hot potato."
On the heels of the controversial Academy Awards ceremony where #OscarsSoWhite was doing much more than just trending, diversity was also grabbing plenty of headlines at last month's 4A's conference.

WPP CEO Martin Sorrell acknowledged that "there is a problem" in the industry regarding race, ethnicity and gender. Indeed, executives across the board all talked about the lack of women and multicultural talent in the advertising industry. However, that's the issue. It's still just talk.

Today, over one-third of the U.S. population is multicultural, with approximately 17% Hispanic, 13% African-American and 6% Asian-American. By 2020, it's estimated that over half of all millennials will be multicultural.

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