Tuesday, May 17, 2016

Bossbabe's Alex Wolf Demystifies What Millennials Really Want - FASTCOMPANY

by Jessica Hullinger 
Originally published: Mayt 16, 2016
Publisher: FastCompany.com 

Because brands want—and need—to know.

Alex Wolf is the 23-year-old founder and CEO of Bossbabe Inc., a members-only online community for millennial women looking to build their own business online. At 19, Wolf dropped out of Berkeley and parlayed her Internet obsession into a job as a self-taught social media coach. Soon, she was making $100 an hour helping others build their online brands. In late 2014, she launched the Bossbabe Academy to share her entrepreneurial learnings with other women looking to eschew the debt and time commitment of a four-year degree in favor of financial independence. Now she has a growing membership willing to shell out $10 a month to join her "girl gang."

Members get access to a highly curated treasure trove of career advice, tips for growing a business from the ground up, valuable contacts, and moral support. "I’ve had girls say, ‘This is more important than what I learned in all my marketing classes,’" Wolf says. Bossbabe now boasts a social media following of close to a quarter of a million people, and a subscriber base that grows by 30% every month. With her next venture, Project Think, Wolf will coach big brands on speaking "millennial" without sounding like a tone-deaf outsider. Fast Company asked Wolf about what millennial women want from work, life, and the brands that so desperately want to get their attention.