by Katie Rogers
Originally published: May 10, 2016
James Bond. An astronaut. A Secret Service agent.
Hollywood’s most famous actors have played these characters in big-budget movies recently, and a new social media project wants to know: Why haven’t Hollywood’s traditional leading roles been offered to more Asians?
The project, called #StarringJohnCho, is the latest high-profile attempt by activists to call for greater diversity in entertainment, but it may be the first to use one actor as a meme to break down the archetype of a Hollywood leading man.
William Yu, the 25-year-old mind behind the project, modified posters of well-known movies to show what the Korean-American actor John Cho would look like if he had starred in, say, “The Martian,” “Spectre,” and “London Has Fallen.” All have white male leads.