Monday, May 16, 2016

These Millennials Have Become The Top Decision Makers At IBM - FASTCOMPANY

by Cale Guthrie Weissman 
Originally published: 
Publisher: FastCompany.com 

A look at how IBM's 5,000-strong "Millennial Corps" is helping the company stay relevant.

Supermodel Karolina Kurkova made an appearance at this year’s Met Gala in an intricately designed couture gown. The dress had two designers—one man, one machine. Fashion designer Marchesa worked alongside IBM’s supercomputer to design the dress. The computer helped Marchesa’s designers choose essentials like color palette and fabric. The dress was also wired with LED lights that changed color in tandem with social conversations about the gala in real time. It was undoubtedly a hybrid man-machine creation.

But why did IBM choose Marchesa to begin with? One reason was that a group of the company's youngest employees recommended it.

The company sent out a survey to approximately 5,000 young employees under the IBM umbrella, asking which designers would be good to work with. Thanks to this engagement, the Marchesa collaboration commenced.