Tuesday, June 21, 2016

For businesses, LGBTQ-friendly means more than just sponsoring Pride - YAHOO

by  Amber Nasrulla 
Originally published: June 20, 2016
Publisher: Yahoo.com 

Canadian businesses are increasingly adopting practices that promote LGBTQ equality in the market and workplace, says Darrell Schuurman, co-founder of the Canadian Gay & Lesbian Chamber of Commerce (CGLCC). He should know; he’s been working with small, medium, and big businesses since 2003 promoting diversity.

“It’s become important for a corporation to not just try to buy the pink dollar by going after the consumer base,” said Schuurman, who is also CGLCC vice-chair. “They really need to do what they’re preaching by supporting the entire LGBTQ community.”

It’s been 10 years since companies started to realize the buying power of the LGBTQ market, which in the U.S., was pegged at US$884-billion by Washington, D.C.-based Witeck Communications. The CLGCC puts Canada’s LGBTQ purchasing power between C$84-billion and C$90-billion.