Tuesday, June 21, 2016

When It Comes To Cultural Gender Bias, Brands Must Do Better - FASTCOMPANY

by Jeff Beer 
Originally published: June 20 2016
Publisher: FastCompany.com 

Deutsch president Kim Getty explores the influence of advertising on gender identity, and how brands can do better.

Last week, the Association of National Advertisers (ANA) and the White House announced a new initiative called "#SeeHer" to encourage advertisers, content creators and the media to make content that authentically portrays diverse women and girls. For #SeeHer, the ANA will share toolkits to support the campaign and lay out the roles of partner organizations. This is a step. But it's just one step of many that Kim Getty, president of agency Deutsch, says that brands and ad agencies can take to better reflect the reality of women and girls in culture.