Thursday, June 23, 2016

Why dealers need to get the gender balance right - AM ONLINE

by Jeremy Bennett
Originally published: June 22, 2016

Dealers are failing to meet the needs of half the car-buying population, their workforce is unrepresentative of their customer base and, as a result, they are failing to meet their full financial potential.

So believes Julia Muir, who has spent her working life in the automotive industry and is working to redress the gender balance in automotive retail.

Muir, who started out at Perrys Motor Sales and spent 11 years at Ford, is the founder of The UK Automotive 30% Club. She describes the club as a “group of progressive, forward-thinking” dealer group and manufacturer bosses, who aspire to filling 30% of key leadership positions with talented women by 2030 – or ‘30 by 30’.

The goal is to create a pipeline of female talent, providing skills relevant to the digitised automotive industry, from entry level to potential chief executives.