by Wedaeli Chibelushi -
Originally published: July 26, 2016
A poor advertising decision has backfired on Canada Oil Sands Community. A poster produced by the advocacy group featuring the lines “in Canada lesbians are considered hot! In Saudi Arabia if you’re a lesbian you die!” has been lambasted online.
“Why are we getting our oil from countries that don’t think lesbians are hot?! Choose equality! Choose Canadian oil!”, the online poster continues. The Canada Oil Sands Community is a spinoff group seeking to advocate for the beleaguered industry on social media. It’s founder Robbie Picard has been left surprised by the backlash.
“(We used) a random stock image, but the point was to draw attention to the bigger issue. I was surprised there was so much response to it,” he said.