Thursday, July 28, 2016

Gamification in the workplace: appeal to younger workforce and drive motivation - MEMEBURN

by Jan Kühn 
Originally published: July 26, 2016
Publisher: MeMeBurn.com 

A workplace development that’s gaining traction is the use of gamification as a means of monitoring and motivating workforce efficiency. Gaming principles in a non-gaming environment can alter how individuals, teams and managers interact with each other, and have some unusual applications, too.

While gamification technology is very different to popular game Pokemon Go, the effect is just as interesting: motivating a primarily younger workforce likely to have grown up with console gaming by simulating a gaming environment at work so that they will relate to it.

All across the US and other countries, millennials have surprised their communities by heading out to play the augmented reality game on their mobile devices, sometimes assembling en masse at a local spot to play the game. What’s most intriguing about this is that it is virally disrupting established lifestyle patterns, and without any marketing or advertising push.