by Khushbu Shah
Originally published: July 21, 2016
Starbucks's latest move doesn't involve a rainbow or a new iteration of a sugar-packed "coffee" drink.
The chain announced on Tuesday that it launched a store location dedicated to staffing deaf baristas. The store, according to the press release, is located in Kuala Lumpur, Malaysia. The store itself looks pretty similar to other Starbucks, but also displays the brand's name in sign language.
The coffee giant opened the outpost in collaboration with a non-profit called The Society of Interpreters for the Deaf, and the store has already hired 10 deaf baristas who will work alongside three hearing people.
The employees were trained in standard Starbucks fashion with two sign-language interpreters on-hand to translate. The interpreters will also teach the other employees sign language to help them better communicate, the press release stated.
Customers who don't know sign language can place a written order. They can then double-check if it was entered correctly into the point-of-sale system. Once the order is placed, each customer is assigned a number which is pops up on a big screen above the counter when it's ready.