Wednesday, August 10, 2016

Achieving real diversity requires changing the way agencies operate - THE DRUM

by Lee Woodard
Originally published: August 9, 2016
Publisher: TheDrum.com 

Kevin Roberts’ recent comments that the gender diversity debate ‘is all over’, have served to focus us on an issue which most agencies know is an industry problem, but are not yet doing enough to fix. As IPA President Tom Knox recently stated, "Let’s be absolutely clear: the debate is nowhere near over." He went on to reference some of the vital initiatives that the IPA champions, all aimed at addressing the need for greater diversity.

One of those initiatives is the Great British Diversity Experiment report, in which Laura Jordan-Bambach talks about embracing messiness and comments on the value of different perspectives in stimulating creativity. I believe that this is something that sits at the heart of producing great work. Creating messiness is not a natural business imperative. It has to be nurtured. We need to curate differences.