Tuesday, August 9, 2016

Gender Equality In Marketing -- So Slow - FORBES

by Marylee Sachs
Originally published: August 8, 2016
Publisher: Forbes.com 

Last week’s gender equality debacle with Kevin Roberts, Chairman of Saatchi & Saatchi and “head coach” of parent Publicis Groupe, is illustrative of the continuing gender challenge. (Roberts’ full interview can be viewed on Business Insider.)

It was gratifying to see the client community speak out on the subject, led by Brad Jakeman, PepsiCo Global Beverage Group President, and Jonathan Mildenhall, CMO of Airbnb, amongst others. Jakeman posted Tweets claiming to be proud not to be a Saatchi client, and suggested that Robert’s views were “hardly a #lovemark” and more like [an] #ignorantmark,” referencing Roberts’ book “Lovemarks: The Future Beyond Brands.”

Let’s be honest, we have a long way to go, and for Roberts to suggest otherwise, whether his quote was taken out of context or not, is ludicrous. According to EY, which launched its Women Fast Forward imperative last year at the World Economic Forum: “The world can’t afford to wait as some estimates predict – 117 years – for women to achieve gender parity in the workplace.”