by Catherine Fox
Originally published: December 22, 2016
When the Australian Rail Track Corporation (ARTC) decided to tackle the lack of women in male-dominated jobs in the Hunter Valley last year, it didn't waste any time getting the message out to the community.
Instead of trying to recruit candidates individually, the company targeted a group of women for entry-level jobs by holding an open day in Muswellbrook, setting up a Facebook page and getting the local media involved.
In the end, the Mayor made a speech, a total of 900 women applied for six roles, and 11 strong applicants were eventually given jobs.
The recruitment drive was deliberately aimed at getting women into non-traditional roles such as signal installers, and was part of the company's effort to improve diversity and capability by drawing from a wider pool of candidates.