by Lydia Dishman
Originally published: January 18, 2017
There's a plethora of tech meant to make recruiting fairer. Joonko wants to help ordinary workers pinpoint bias throughout the workday.
Unconscious bias is exactly what it sounds like: The associations we make whenever we face a decision are buried so deep (literally—the gland responsible for this, the amygdala, is surrounded by the brain’s gray matter) that we're as unaware of them as we are of having to breathe.
So it’s not much of a surprise that Ilit Raz, cofounder and CEO of Joonko, a new application that acts as diversity "coach" powered by artificial intelligence, wasn’t even aware at first of the unconscious bias she was facing as a woman in the course of a normal workday. Raz's experience coming to grips with that informs the way she and her cofounders designed Joonko to work.
The tool joins a crowded field of AI-driven solutions for the workplace, but most of what's on the market is meant to root out bias in recruiting and hiring. Joonko, by contrast, is setting its sights on illuminating unconscious bias in the types of workplace experiences where few people even think to look for it.