by Dan Soloman
Originally published: January 11, 2017
WHAT: IBM's Hidden Figures-themed documentary video series.
WHO: Ogilvy & Mather New York, IBM, the cast and author of Hidden Figures.
WHY WE CARE: Hidden Figures has been an unexpected Oscar season smash. Box office observers expected it to do well, but nobody anticipated a $22.8 million opening weekend. There are a few reasons it's done well—it's charming, the cast is fantastic, it tells a story about a fascinating time in American history—but chief among them is that it puts front and center the fact that America has always been built by smart people, and some of those smart people haven't gotten enough attention for their potential (or their accomplishments).