Friday, January 27, 2017

Just 15% of marketers come from a non-white background says IPA as BAME agency figures slump - THE DRUM

by Rebecca Stewart 
Originally published: January 26, 2017
Publisher: TheDrum.com 

The marketing industry may have taken strides to improve ethnic diversity in 2016, but the number of people from black, Asian and minority ethnic (BAME) backgrounds in advertising roles has slumped - showing there is still a long way to go.

According to the Institute Practitioners in Advertising's (IPA) 2016 Diversity Study, just 12% of those working in the industry are from BAME backgrounds, showing a slowdown in numbers on 2015 data.

This year for the report the IPA and Campaign magazine broadened out the reach and received responses from 131 agencies including 98 creative agencies. This compares to 2015 where responses were only sought from the biggest 39 agencies with a gross income of £20m or more than 200 employees.