by Charlotte Rogers
Originally published: January 20, 2017
Marketing Week’s annual Career and Salary Survey shows that rather than improving, workforce diversity is actually getting worse.
In 2016, the industry as a whole raised its game by addressing the lack of diversity in marketing, with campaigns like Channel 4’s ‘We’re the Superhumans‘ and Malesers’ ‘The Lighter Side‘ blazing a trail for inclusion. However, despite such efforts the representation of people with disabilities in the industry is getting worse.
The 2017 Career and Salary Survey finds 31.1% say disabled people are under-represented in their workforce, compared with 28% of marketers in 2016. The number of marketers who believe disabled people are not represented at all within their company has risen by 2 percentage points to 24.6% in 2017.
Marketers share a similar opinion with regards to the LGBT community, with 12.5% agreeing LGBT employees are under-represented in this year’s survey, compared with 11% 2016, while 8.7% do not see people from the LGBT community represented in their business at all.