Originally published: February 11, 2017
Government of Canada launches campaign to encourage young women to choose science.
Science Minister Kirsty Duncan marked the International Day of Women and Girls in Science by announcing the launch of an engaging national campaign to encourage young women to enter science, technology, engineering and mathematics (STEM) fields.
The social media campaign and its accompanying website, which use the promotional tagline "Choose Science," give young women an opportunity to engage in the sciences. They also provide material—such as easy, home-based experiments and citizen science projects—that parents, teachers and mentors can use to support the women in their lives who see a future for themselves in research.