by Vadim Liberman
Originally published: February 20, 2017
I recently read an article in which AT&T Chief Diversity Officer Cynthia Marshall said, “It makes good business sense to have an employee base that looks like our customer base.”
I suspect most of her peers agree. Her statement is exactly what you’d expect a diversity and inclusion leader to say. It’s about as controversial as what I ate for breakfast. Probably because it intuitively makes sense.
It made sense to Pepsi. Years ago, the company realized that women and minorities drink soda, so it launched a major campaign requiring that half of all new hires be women and minorities. Business improved.