by Michael D. Lopez
Originally published: March 16, 2017
As many North Bay companies in the construction, agricultural, manufacturing and other industries hire an increasing number of Latino employees, it’s imperative that companies are clear on how to better understand the Latino culture and how to be more effective in communication as it relates to safety, wellness and education, and what it takes to coax, encourage and inspire their workforce to embrace leadership roles within their companies.
Employing Latino employees, which is increasingly the case with many North Bay companies in these industries, presents additional challenges because of the language and cultural barriers.
In today’s workplace, Latinos represent a significant and growing share of the workforce.
The majority of all employees coming to work want to do a good job and Latinos are no exception. They work hard, and strive to please their employers by going the extra mile to get the job done, but communication is a major issue.