Thursday, March 30, 2017

How UBS Is Promoting Gender Equality—Starting With Its Own Leadership Team - ADWEEK

by Christine Birkner 
Originally published: March 28, 2017

In 2015, UBS launched a long-term brand campaign focusing on better serving its female clients. The campaign has so far served up some powerful work, including a portrait series of female entrepreneurs by Annie Leibovitz. For the latest iteration of the campaign, UBS is practicing what it preaches by vowing to make its own workforce more diverse.

Fifty percent of the UBS Americas leadership team members are women, but around the globe, those percentages decrease: for UBS Asia, 30 percent are women, while other markets are 25 to 27 percent women. UBS is aiming to raise those numbers over the next few years.

“We’re very committed to the diversity agenda, because studies prove that the more diverse your team is, the better you’ll perform [financially],” said Johan Jervoe, UBS’s CMO. “It’s not only the right thing to do, but there’s a business reason for it.”