Originally published: March 2, 2017
As the U.S. cultural landscape continues to evolve, smart business owners need to learn how to address a changing marketplace.
Recognizing the distinction between your different target audiences and what makes them special is what you need to understand to connect with them or any “cultural shift” population. Does your organization know how to answer these four fundamental questions about your employees and customers, which directly connect to the six characteristics of the innovation mentality?
- How does cultural upbringing (i.e., heritage) shape their mindset?
- What strengths and capabilities fuel their desires?
- What are their ultimate goals and ambitions (i.e., what matters most to them)?
- How do their core values and beliefs (i.e., what they stand for) affect their lifestyle choices?