Thursday, March 30, 2017

The Summit on Black Women in Advertising calls for determination, confidence and mentorship in empowerment drive - THE DRUM

by Kyle O'Brien
Originally published: March 28, 2017
Publisher: TheDrum.com 

Attracting more black women to advertising is something that the industry says it strives to do, but the numbers still don’t match the desired trend.

At Their Truth: The Summit on Black Women in Advertising, Marketing and Media on Monday (March 27) evening at the Paley Center in New York City, co-hosted by IPG and the Advertising Club of New York, a varied view of what it’s like to be a black woman in the industry showed that the reality is one that takes determination, confidence and persistence, plus a good mentor to climb the ranks.

Breaking into the industry can be daunting, especially for a young black woman, the panel determined, but as times change and more people keep pushing for that change, it is possible.