by Kyle O'Brien
Originally published: March 28, 2017
Attracting more black women to advertising is something that the industry says it strives to do, but the numbers still don’t match the desired trend.
At Their Truth: The Summit on Black Women in Advertising, Marketing and Media on Monday (March 27) evening at the Paley Center in New York City, co-hosted by IPG and the Advertising Club of New York, a varied view of what it’s like to be a black woman in the industry showed that the reality is one that takes determination, confidence and persistence, plus a good mentor to climb the ranks.
Breaking into the industry can be daunting, especially for a young black woman, the panel determined, but as times change and more people keep pushing for that change, it is possible.