by Andrea Bellemare,
Originally published: April 25, 2017
Diversity is good for the bottom line of Canadian companies, according to a new report from the Centre for International Governance Innovation in Waterloo, Ont.
For every 1 per cent increase in ethnocultural diversity, on average companies saw a 2.4 per cent bump in revenue and a 0.5 per cent increase in productivity, said Bessma Momani and Jillian Stirk, the authors of Diversity Dividend: Canada's Global Advantage, published on Monday.
"We really wanted to sort of go beyond the normative argument, and there is a lot of positive rhetoric about that it's a good thing for society, which we agree with 100 per cent, but we wanted to see if there was a business case," said Momani in an interview with CBC Kitchener-Waterloo's The Morning Edition host Craig Norris on Tuesday.