by Michelle King
Originally published: April 18, 2017
“Working at the NFL was the best training ground for my career. I was part of a team that was responsible for marketing a league of men playing the most watched sport in America,” says Constance Schwartz-Morini, partner and co-founder of SMAC Entertainment.
Schwartz-Morini spent a decade working her way up the NFL career ladder, often considered the ultimate boys club, to take on an executive role as the Director of Entertainment and Television Programming.
Making it in male dominated industries, like the NFL can be uniquely challenging for women. These industries often employ fewer women and the lack of gender diversity can make them vulnerable to gender bias. As one of the few senior women working at the NFL, Schwartz-Morini says she had to consistently demonstrate her worth.