by Bravetta Hassell
Originally published: April 10, 2017
There’s no need to rehash the recent Pepsi ad seen ’round the world. The commercial that featured Kendall Jenner handing a can of the pop to a police officer as the healing balm for the day’s pressing social issues was tone-deaf, a reach and a failure. Did I mention it was also cheesy?
Plenty of marketing experts — and tons more people in the Twittersphere and other social media spaces — have taken the company to task for doing more things than I care to go over in this post. I hope the following covers it all when I say Pepsi attempted to reach as wide an audience as it could by, oddly, attempting to conflate its branding of being free-spirited, happy and whimsical with the energy of discontent, dissatisfaction and injustice that has prompted people across the country to demonstrate and protest.