Friday, May 5, 2017

Getting the FCC to Do More on Diversity - RADIO WORLD

by Marcella Gadson
Originally published: May 3, 2017

David Honig is the president emeritus and senior advisor of the Multicultural Media, Telecom and Internet Council; Marcella Gadson is the director of communications of the Multicultural Media, Telecom and Internet Council. Radio World a variety of viewpoints on issues facing the radio broadcast industry. Comment on any article or send a letter to Radio World.

Marcella Gadson: Why is diversity in broadcasting so worthy of our attention?
David Honig: Fifty years ago, the United Church of Christ petitioned the FCC for a rule barring racial discrimination in broadcasting. At the time, the nation was in the midst of its transition to universal first class citizenship. Few women, and virtually no people of color, owned or worked in broadcast stations. Today, a diverse broadcasting industry unites the country, maintains us as one people, helps us understand one another, and allows us to function as a multicultural democracy. None of this would be possible without diversity in broadcasting. And diversity in broadcasting is made possible by two things: the FCC’s equal employment (EEO) rule, and broadcasters’ voluntary efforts to do more than the letter of the rule minimally requires.