Wednesday, May 31, 2017

How to hire neurodiverse people - MARKETING WEEK

by  Charlotte Rogers 
Originally published: May 30, 2017

Over the past year, employers from every section of society have been redoubling their efforts to promote diversity and inclusion. Brands across the UK are successfully breaking down the barriers around gender, ethnicity, disability and sexuality. However, for the most part their efforts have stopped short of promoting neurodiversity.

Neurodiverse conditions encompass dyslexia, dyscalculia, dyspraxia, attention deficit hyperactivity disorders (ADHD) and autism, including Asperger’s syndrome.

This means that neurodiveristy is by no means a rarity. Some 10% of the population have dyslexia, a learning difficulty that can result in problems with reading, writing and spelling. Of those, 4% are severely affected, according to the British Dyslexia Association.