Thursday, May 25, 2017

Icelandair Launches First Gay Commercial, Says It’s “Only Natural” To Reflect Customers’ Diversity - NEW NOW NEXT

by Cody Gohl
Originally published: May 24, 2017

In an effort to represent the diversity of its clientele, Icelandair has released a new video advertisement featuring a middle-aged gay couple.

The short spot shows the men enjoying all the best that Iceland has to offer—from horseback riding to taking in the Northern Lights—by using points earned through the Icelandic airline.

“Icelandair’s customers are as diverse as they are many,” explained Icelandair brand manager Jón Skafti Kristjánsson. “We think it’s only natural to reflect that in our marketing material.”

“This ad portrays a cultural trip to Iceland and the group it’s aimed at is people who travel to enjoy what life has to offer with their loved ones,” he continued. “So it was an obvious choice to use a loving middle-aged couple for such an ad; it’s worked well for us in the past. But this time we thought: why not add to the diversity and make this loving, middle-aged couple a same-sex couple?”