Tuesday, May 30, 2017

Nike continues equality drive with latest 'BeTrue' collection for LGBT causes- THE DRUM

by  Tony Connelly
Originally published: May 29, 2017
Publisher: TheDrum.com 

Nike will see the return of its campaign for LGBTQ causes after announcing a new 'Be True' collection would launch on 1 June.

The initiative started six years ago as a an employee-led grassroots program inspired by the benefits diversity can bring to communities and workplaces. It has since grown into an annual campaign centred around new rainbow themed collections which have helped raised around $2.5m in the US for LGBT causes.

This year's line will include both footwear and apparel and will feature the rainbow as well as "other prominent symbols of Pride, including the colour pink and the triangle."