Friday, July 21, 2017

Commitment to Equality Drives Employee Success - HUFFINGTONPOST

by Vala Afshar 
Originally published: July 20, 2017

n the age of the connected customer, your culture is your brand. Successful companies with revered brands have developed a culture that is committed to equality, social advocacy and giving back. To earn customer trust and advocacy, successful companies must continue to deliver high quality products and services, but the path from good to great is paved by core values and guiding principles that are inclusive, welcoming, and generous, celebrating diversity and equality. Salesforce Research surveyed more than 1,500 business professionals to discover the impact of equality and value-driven businesses, focusing on the following:

  • Changing expectations of businesses’ role in society
  • The customer impact of values driven companies
  • Employee benefits of fostering a culture of equality