by Brian Honigman
Originally published: July 24, 2017
Businesses voicing their support for the LGBTQ community is undoubtedly impactful, but actually taking action is the true measure of a company's commitment.
Lists of LGBTQ-friendly companies were released throughout pride month to highlight which organizations are on the right side of history, which has repeatedly been shown to be a profitable approach for businesses to adopt as 64% of Americans are more likely to buy from LGBT-inclusive companies.
This level of support has been seen in Macy's wedding registry opening up to all couples to the American Express campaign on social media centered on the #ExpressLove hashtag.