by Madeline Bennett
If companies want to attract and retain the next generation of IT talent, they need to convince young people that working in technology is more about creativity and curiosity than maths and coding.
This was the message that resonated from a Spark Salon I attended last week, hosted by Tata Consultancy Services (TCS) at London’s Southbank University. TCS ran the week-long event with the aim of inspiring GCSE and A-level students to pursue a career in IT. Around 400 students aged 14 – 18 from 100 schools across London took part in workshops, and got the opportunity to network with digital entrepreneurs and business leaders from firms like BT, as well as TCS.