by Helen Dennis
Last week we discussed G.C.’s somewhat ageist experience with a cardiac technician (and by ageist, we are referring to age discrimination). This week I’d like to explore that topic a little further.
Ageism — prejudice against older people — is the last remaining socially acceptable “ism” in our society. While racism, sexism and homophobia still exist, ageism seems a bit different for one reason: It’s considered a social norm. It is acceptable when an older consumer is ignored at a department store counter or is invisible in a group meeting with his or her physician.