by Glenn Llopis
Originally published: July 13, 2017
Imagine your organization is expanding into Texas, where your goods or services are needed but you have no footprint or name recognition.
The population of the region is very diverse but largely Hispanic, specifically Mexican American. You are responsible for hiring the person to lead the expansion -- to brand the organization, hire direct reports, find ways to connect with customers, and work with local leaders in the communities and government.
There is no internal candidate for the position and the search has been narrowed down to two equally qualified and likeable candidates: a Mexican American woman who has never lived or worked anywhere but Minnesota her whole life and has no knowledge of the target market and a non-diverse woman who has lived and worked with the target market all her life and is well-established in the business community.