by Katie Richards
How can the advertising industry stop women in middle management positions from dropping out of the industry?
The Advertising Club of New York (ACNY) wanted to do more than just talk about the issue, so it created a fellowship for women in these positions. It created an intensive fellowship for 10 women from across the advertising industry to see if it could help facilitate career growth for each fellow by getting these women access to seven major industry conferences (4A’s Transformation, Advertising Week, etc.) that they normally wouldn’t be able to attend in their respective positions, coaching from senior level executives and leadership training.
Part of the drop off, according to ACNY, comes from the fact that women in middle management don’t have as much access to mentoring opportunities. With that in mind, ACNY tailored its program to help these women grow and conducted 15 months worth of research to determine how to best support women as they navigate from mid-level positions up to senior level roles.