by Matthew Braga
Originally published: August 8, 2017
When Huda Idrees founded Dot Health, a health technology startup in Toronto, she had a radical thought: what if her new company's culture didn't have to suck?
In an industry where women and people of colour are often underrepresented, a company's first hires typically reflect its founding team — so mostly white, and mostly male. But Idrees's startup is a striking example of what can happen when the opposite is true.
"If I'm leading the company, I can set the tone for it," said Idrees, who was previously the chief product officer at the finance startup Wealthsimple. "And it does happen top-down."