Friday, September 8, 2017

Rashida Jones On Why Diversity In Beauty Is More Important Than Ever - REFINERY 29

by KELSEY CASTAƑON
Originally published:  September 7, 2017
Publisher: Refinery29.com


First came Harvard. Then came The Office, Parks and Recreation, and Claws. Now, Rashida Jones is wearing an entirely new hat for her next phase of world domination — and it comes by way of beauty. More specifically: a refreshingly honest, witty Almay campaign about inclusivity in these trying times, which (no surprise here) she wrote and co-created.

Why now? Well, let's set the scene: The daughter of a famous interracial couple (back when, by her account, that was "new for Hollywood"), Jones didn't grow up seeing a lot of people like her. 

"Representation changes things," she tells R29 exclusively. "Being a woman of color today, there's an opportunity to show the spectrum of what that means. Whether you're silly, smart, serious, bad, good, flawed — the more representation there is, the less likely that anybody can associate something specific with one race. There is power behind diversity."