Thursday, September 28, 2017

Verizon, HP and Unilever marketers discuss how to advance the diversity and inclusion conversation - THE DRUM

by Minda Smiley 
Originally published: September 26, 2017
Publisher: TheDrum.com 

Verizon, HP and Unilever are among of a handful of brands that have made headlines over the past year for taking tangible steps to make the advertising industry more diverse and inclusive.

At Advertising Week New York, HP’s global chief marketing officer Antonio Lucio, Unilever’s SVP of global marketing Aline Santos Farhat and Verizon’s chief marketing officer Diego Scotti gathered to discuss what progress they’ve made in this space so far and what more needs to be done.

During the panel, Lucio discussed the results of HP’s agency diversity challenge, which began last September when he tasked the company’s agency partners with hiring more women and minorities. Earlier this week, HP revealed how its agencies - which include BBDO Worldwide, Fred & Farid, Gyro, PHD and Edelman - have stepped up to the challenge over the past year.