Wednesday, September 13, 2017

Your Company's Diversity Initiative May Fail If It Overlooks This One Thing - FORBES

by Georgene Huang
Originally published: September 12, 2017

According to a new report released today by the Boston Consulting Group (BCG), most companies invest in gender diversity initiatives — but actually have no idea whether they work. Based on the responses of 3,900 employees of large U.S. companies, the report concludes that few employers actually track or attempt to measure the return on investment of the initiatives and programs they’ve launched.

An overwhelming number of those interviewed by BCG (which, incidentally, is the best company for women as voted by the Fairygodboss community) said their company has a gender diversity program in place. Yet even though 90% of respondents know their employer is making the initial effort, less than a third of these women (just 27%) said that they benefitted from it.

So why are companies investing money in programs for which the intended beneficiaries — women — are not seeing or perceiving results?