Friday, April 13, 2018

PR Agencies Need to Be More Diverse and Inclusive. Here’s How to Start. - HARVARD BUSINESS REVIEW

Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” Last year Pepsi faced criticism for its ad featuring Kendall Jenner and imagery from the Black Lives Matter movement, as did Dove for an ad on Facebook that depicted a black woman turning into a white woman. Most recently, Heineken faced pressure to withdraw its ad featuring the slogan “Sometimes, lighter is better.”

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